Helping patients adhere to treatment

Complete Emollient Therapy should be considered for first-line treatment for patients with dry skin conditions and relies on the regular and correct application of emollients in sufficient quantities. Often, patients need support in finding the emollient that works best for them as well as knowing when, how often and how much to apply.

Non-adherence to treatment not only affects patients’ physical and emotional well-being, it also has an impact on costs for practices and the NHS. Prescribing the right emollient first time will help improve adherence to treatment, empower patients to self-manage their dry skin conditions and help reduce the number of GP consultations and referrals needed to specialist care; all of which can be costly to the NHS:

Get prescribing right first time with Cetraben

From a light lotion to a moisture-rich ointment, the Cetraben range is suitable for all ages and stages of dry skin*, with high patient preference across the range.

In a survey of 380 Psoriasis Association members, 9 out of 10 said they would continue to use Cetraben Cream.7

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Cetraben also provides educational resources to help you support your patients with dry skin conditions. The Skintelligence Academy is a free, CDP-certified educational programme to help you refresh and improve your knowledge of key dermatology topics, approved by the British Skin Foundation.

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*Cetraben is suitable for adults, the elderly and children over 1 year. Children under 1 year should be treated under medical supervision.

  1. Costs based on HRG codes taken from National Tariff Payment System 2018/2019
  2. The King’s FUnd Report (May 2015) – How can dermatology services meet current and future patient needs, while ensuring quality of care is not compromised and access is equitable across the UK?
  3. Schofield J, Grindlay D, Whilliams H (2009). ‘Skin conditions in the UK: A health needs assessment’. Centre of Evidence Based Dermatology, University of Nottingham
  4. The King’s FUnd analysis – GP referred outpatient appointments in 2012/13. Cardiology. (Data from NHS Comparators).
  5. Basarab T, Munn S E, Russel, Jones R (1996). ‘Diagnostic accuracy and appropriateness of general practitioner referrals to a dermatology out-patient clinic’. British Journal of Dermatology.
  6. Sladden M J, Graham-Bowen R A (1989). ‘How many GP referrals to dermatology outpatients are really necessary?’ J R Soc Med. 1989 June; 82(6):347-348. (accessed January 2019).
  7. Cetraben Psoriasis Association survey report. January 2018.

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